The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Neverending Chase
Agency: Havas / Milan
Client: Affinity - Ultima Category: Innovation & Transformation / Innovation in Out of Home
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny Category: Innovation & Transformation / Innovation in Out of Home
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Innovation & Transformation / Innovation in Out of Home
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision Category: Innovation & Transformation / Innovation in Out of Home
Malnutrition Labels: Nutritional Ink
Agency: St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client: Dole Sunshine Company Category: Innovation & Transformation / Innovation in Out of Home
The Heinzjack
Agency: FP7 McCann / Dubai + VUZ / Dubai
Client: Heinz Arabia Category: Innovation & Transformation / Innovation in Out of Home
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Out of Home
The Billboard Is Yours To Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Gold Pencil
Agency:
Havas / Milan
Client:
Affinity - Ultima
Title:
Neverending Chase
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH013G
Award:
2023 Out of Home Bronze Pencil
Agency:
Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client:
Skinny
Title:
Phone It In
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH033B
Award:
2023 Out of Home Bronze Pencil
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH034B
Award:
2023 Out of Home Bronze Pencil
Agency:
DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client:
Activision
Title:
Scratchboards
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH035B
Award:
2023 Out of Home Merit Award
Agency:
St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client:
Dole Sunshine Company
Title:
Malnutrition Labels: Nutritional Ink
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH096M
Award:
2023 Out of Home Merit Award
Agency:
FP7 McCann / Dubai + VUZ / Dubai
Client:
Heinz Arabia
Title:
The Heinzjack
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH097M
Award:
2023 Out of Home Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH098M